The entire planet has, at the very least, caught whiff of Kanye West’s downwards spiral as tensions arose between the Yeezy CEO and his multiple business deals following a slew of problematic and contentious statements. West’s “White Lives Matter” t-shirt that emerged during Paris Fashion Week was only the tip of the iceberg that led to his self-destructive media parade, expressing what people have described as white supremacist and anti-Semitic claims. It wasn’t long before the music mogul was subsequently dropped by his management, replaced on P. Diddy‘s billionaires club list and ousted from partnerships with Balenciaga and Adidas.
We’ll be the first to admit, this entire debacle and series of outbursts have been hard to watch! Kanye risked it all, and although the majority agreed with Adidas and Balenciaga’s decisions to give him the boot, others thought the brands reacted only as a result of public outrage.