Happy Wednesday, Bombers and Bombshells!
I just landed in Miami for Art Basel! Before I touched down, I stopped by a Givenchy store opening last night in Atlanta and was met by fellow guests Lil Yatchy, Trinidad James, Sonny Digital, Mike Will and more:
The Parisian house and its creative director Matthew M. Williams recently collaborated with (b).STROY, a design duo out of Atlanta, on a capsule collection. Established by two ATL streetwear pioneers Dieter Grams and Brick Owens and now headquartered in New York City, (b).STROY has garnered the attention of 032c, HypeBeast and most recently Givenchy. (b).STROY is the culmination of experimental fashion, expressive style and, as such, Givenchy has decided to pick their home of Atlanta as the location of its next store, nestled right in the heart of Southern luxury, Phipps Plaza.
This is the design house’s eighth freestanding flagship store in the country, a milestone described by CEO Renaud de Lesquen as an “[…] opportunity to connect directly with Givenchy’s fast-growing fan base in a highly engaging retail environment.” Stylists, influencers, and industry insiders all came by to toast to style and get an exclusive first look at the newly unveiled Givenchy x (b).STROY pieces.
As part of his fashion catalogue, Matthew M. Williams co-founded 1017 ALYX 9SM and has joined forces with Nike to deliver innovative capsules. Williams’ has been steering Givenchy’s creative endeavours since 2020 and has led the brand towards a path of collaboration with emerging designers that embraces technology. As someone who places his bets on the subcultures and underdogs of the industry, Givenchy has designed both clothing and exclusive fashion NFT’s with (b).STROY as well as other indie designers of their caliber through Williams’ collaborative framework and forward vision.